Los Angeles-based singer-songwriter, Chantara, has been making waves in the music industry with her distinctive sound and impressive discography. With a multicultural background that exposed her to five languages growing up, Chantara’s diverse influences have shaped her into a versatile artist. As she transitioned her focus to Reggaeton with her latest single “COTIZADA”, it became evident that this was the right move for her.
The song, which translates to “Desired”, encapsulates the spirit of a woman who is confident in her own skin, knows her worth, and isn’t reliant on any man for her happiness. The lyrics powerfully convey the message of independence, with lines like “I’m desired I got prettier” and “No one can touch me anymore”, further emphasizing the song’s theme of female empowerment.
For those unfamiliar with Chantara’s music, her sound is a unique fusion of diverse elements. Though hard to pin down to a singular description, her music resonates with many, as evidenced by her amassed 2 million streams and views. “COTIZADA” alone gathered tens of thousands of streams in just a few days.
The music video, shot in Downtown Los Angeles, further enhances the narrative of the song. Directed by David Anthony Butler with co-direction from Chantara herself, it portrays the vibrant energy of the city and the independence of its protagonist. Not only did Chantara co-direct, but she also took on the role of editing the video, showcasing her multifaceted talents beyond just her singing prowess.
The English translation of the song reveals an assertive tone, with a clear message for anyone who has ever underestimated or wronged her. Lines like “Your little game is screwed” and “I do what I want, nobody deserves me” capture the spirit of defiance and self-worth.
Chantara’s decision to delve into Reggaeton seems to be a calculated one, given the genre’s massive global appeal. With her multicultural influences, she is poised to bring a fresh perspective to the genre. If “COTIZADA” is any indication, Chantara is on the path to becoming a dominant force in Reggaeton.
Given the trajectory of her career so far and the undeniable talent she possesses, Chantara is an artist to keep an eye on.
